SMS or text message marketing is similar to email marketing; only you collect people’s phone numbers rather than their email addresses. Some may be less willing to hand out their digits, so you may have to sweeten the offer to get people to agree.
However, once they do, you will have even better access to this set of loyal customers. Text messages have a high open rate and are usually seen almost immediately by recipients. Send out a text message at the last minute, for the end of the day, offering specials for the last two hours of service to instantly increase that day’s sales.
Expand the reach of your business by becoming part of the local food truck and restaurant directories.
Search the web for sites or applications that provide customers with information on food trucks in your area, and you can gain access to a set of potential patrons who only look for food trucks via platforms that have information on groups of them rather than personally doing research to find individual food truck sites. Usually, all you need to do to sign up is send an email or fill out a form providing the service with the necessary data on your business.
Another way to develop greater awareness of your food truck online is to get featured in food or food truck blogs. Find out who the industry influencers are in your area, figure out how to contact them, and reach out.
Incentivize bloggers and critics to review your food truck with a gift card, and you’ll increase the response rate.
Location Based/Local Channels
Local SEO strategy helps you rise in search engine rankings for online searches that include a particular area.
If you optimize your website to contain keywords most often provided in these searches, your site can land on the first page of search results. It is important because most users don’t read past the first or second page of search results, choosing their dinner spot from one of the first listings to appear.
Try adding an address to your food truck’s website. Even though you don’t have an actual address, you might have a P.O. box or a place where people can send you mail. If this address is in the same city or town where you serve food, it can be an excellent way to move your site up the rankings.
Community-based marketing is another approach that food truckers can use to their advantage.