Research who your ideal audience is, what they are attracted to, and how they can be accessed.
Once you clearly define your goals, understand who your clientele is and identify the most effective marketing channels for your business, you can decide where to begin focusing your promotional efforts and prepare to expand your reach as the brand grows.
Without a doubt, social media is the most important marketing channel for a food truck. There are dozens of social sites out there, so knowing which ones to use can be difficult. All food trucks should use Facebook and Twitter.
Food trucks are a relatively new phenomenon and are more popular with younger people who are more tech savvy than their elders. A vast majority of your customers will use one, if not both, of these favorite sites.
Begin your social media journey by creating accounts for your food truck business. Be sure the names can be identified with your business and use high-quality photographs relevant to the vehicle when applicable.
Fill in as much detail as possible and don’t forget to include basic information like hours of operation, contact information, a link to your website, and access to a menu.
On Facebook, create a business page, not a personal page, so that people searching for your food truck will be able to find your profile. Update your social media sites at strategic hours and share your daily locations with enough time for people to see your posts and get to the truck before service ends.
There are multiple applications, such as Hootsuite, that will make this easier by allowing you to pre-plan your posts and choose a time for them to go live. Also use social updates to share necessary information with your customers, like if you run out of an item or a breakdown delays you.
Link your social profiles together so that updates are posted simultaneously on all of them. Posting your food truck’s location is a necessary marketing strategy.
However, to keep social media followers interested in your pages – and therefore to make sure your posts continue showing up in their feeds every day – you must do more than share where you are parked.
Post content on a regular basis, at least three times a week, to consistently engage customers on a personal level. Try different strategies, like sharing recipes, relevant articles, behind the scenes stories, daily specials, event information, menu changes, facts about your sourcing process and ingredients, local trivia, and fun facts about your food truck’s origins.
Try anything you can think of that may interest your followers.
Use Facebook Insights and other analytical tools to track the success of each post. Analytics will help generate an understanding of what’s popular and what isn’t popular on your social media sites.
Once you have a feel for what hooks your customers and garners the most shares and likes, you can focus on creating similar updates in the future.
You can also grab customers’ attention by hosting contests or offering discounts for your social media fans.
Host a deal that can only be accessed if the client shares a code found in a social media post and send coupons to people when they start following your page. Hold contests and giveaways open just to your followers.