Keeping your customers updated on social media is a marketing strategy.

Best Marketing Channels for Food Trucks

Best Marketing Channels for Food Trucks

A food truck may stem from culinary passion, but it will take more than tasty fare to keep one afloat in today’s competitive market. Just like any business, a food truck needs a thought out marketing plan to attract and retain customers.

Without enough customers, a food truck can’t survive, so marketing should be a top priority. Since food trucks are different from other businesses in that they don’t have real roots in one place, the most successful strategies for promoting them is to deviate from the traditional.

When your business is always on the move, your marketing approach must first and foremost inform patrons of your location in real time. Otherwise, no one will be able to find the food truck and support the business.

Social media sites where your status can be quickly and easily broadcasted to a group of fans while you, and they, are on the go are useful for sharing parking updates. Other digital platforms, like websites, also play a significant role, giving food trucks permanent homes where curious customers can always find them.

Location based marketing allows people searching for somewhere to eat to find your food truck. Some traditional marketing channels have their place in the mobile food world, but your business must develop a marketing plan that incorporates modern, mobile-friendly methods if it is to reach its full potential.

Before you can determine the best marketing channels for your food truck business, you must have a solid marketing plan. To do so, you need to know your business and know your customers.

Take time to create a consistent, straightforward theme that threads your menu and design together to make a lasting impact.

Social Media Marketing, including Facebook, is critical to business success.

Research who your ideal audience is, what they are attracted to, and how they can be accessed.

Once you clearly define your goals, understand who your clientele is and identify the most effective marketing channels for your business, you can decide where to begin focusing your promotional efforts and prepare to expand your reach as the brand grows.

Without a doubt, social media is the most important marketing channel for a food truck. There are dozens of social sites out there, so knowing which ones to use can be difficult. All food trucks should use Facebook and Twitter.

Food trucks are a relatively new phenomenon and are more popular with younger people who are more tech savvy than their elders. A vast majority of your customers will use one, if not both, of these favorite sites.

Begin your social media journey by creating accounts for your food truck business. Be sure the names can be identified with your business and use high-quality photographs relevant to the vehicle when applicable.

Fill in as much detail as possible and don’t forget to include basic information like hours of operation, contact information, a link to your website, and access to a menu.

On Facebook, create a business page, not a personal page, so that people searching for your food truck will be able to find your profile. Update your social media sites at strategic hours and share your daily locations with enough time for people to see your posts and get to the truck before service ends.

There are multiple applications, such as Hootsuite, that will make this easier by allowing you to pre-plan your posts and choose a time for them to go live. Also use social updates to share necessary information with your customers, like if you run out of an item or a breakdown delays you.

Link your social profiles together so that updates are posted simultaneously on all of them. Posting your food truck’s location is a necessary marketing strategy.

However, to keep social media followers interested in your pages – and therefore to make sure your posts continue showing up in their feeds every day – you must do more than share where you are parked.

Post content on a regular basis, at least three times a week, to consistently engage customers on a personal level. Try different strategies, like sharing recipes, relevant articles, behind the scenes stories, daily specials, event information, menu changes, facts about your sourcing process and ingredients, local trivia, and fun facts about your food truck’s origins.

Try anything you can think of that may interest your followers.

Use Facebook Insights and other analytical tools to track the success of each post. Analytics will help generate an understanding of what’s popular and what isn’t popular on your social media sites.

Once you have a feel for what hooks your customers and garners the most shares and likes, you can focus on creating similar updates in the future.

You can also grab customers’ attention by hosting contests or offering discounts for your social media fans.

Host a deal that can only be accessed if the client shares a code found in a social media post and send coupons to people when they start following your page.  Hold contests and giveaways open just to your followers.