Build the Catering Side of Your Food Truck Business
To provide catering clients with the best possible service, you must first develop and flesh out the catering side of your business.
The first thing you’ll need to do is determine your target market. Consider what type of food you serve, the brand aesthetic, the look of your truck, your food truck’s personality, and how these characteristics align with certain types of events or parties.
Catering parties does not have to mean working weddings and 200 person corporate events, it can mean a public or private party of any size as long as it’s financially viable.
Brainstorm any cause for a celebration such as a birthday, graduation, anniversary, going-away party, Quinceañera, holiday party, office party, bar or bat mitzvah, fundraiser, gallery opening, or neighborhood festival.
Decide where your truck fits in best. For example, if you serve grilled cheese, your truck would be great for parties involving children, like birthdays or school events. Bonus points if your food is also healthy, pleasing parents too.