Networking will help your food truck book parties just as much as marketing will. Start by catering an event for a family member or a friend. This will give you a chance to test out your methods and menus and show off what you have to offer to the party guests.
Guests at an event you cater are excellent prospective customers as they have experienced your food first hand. Always follow-up with guests who inquire into booking your food truck for an event of their own.
Contact schools, parent-teacher organizations, business owners and managers, corporate event planners, and non-profit and local association or board members, leaders, and influencers. them know your food truck is available for catering parties. Offer them a discount on their first booking as an incentive.
Network within the event and catering industry by reaching out to event planners, venue coordinators, bar services, and other industry professionals. If you can forge strong industry relationships, you’ll become the go-to food truck that event planners or other event professionals recommend to their clients.
Collaborate with food trucks to form partnerships that can be tapped when a client wants to hire more than one truck. Work with a dessert truck if you serve the main course or with a truck offering a different style of food for when parties are too large for one truck to handle alone.
Leverage the existing relationships you have with clients by keeping in touch. After an event, send each client a survey to get feedback on your performance.
When you initially obtain your clients’ email addresses, or somewhere in the feedback email, ask permission to add them to your email list. Keep your email marketing list organized and separate the regular food truck customers from the party catering customers.
Further, divide the event clients into different categories based on the type of event they hosted. When it is appropriate to reach out (a year after the event), send an email to inquire whether they would be interested in working together again.
Put loyalty rewards program in place to give repeat customers deals on their events. To efficiently create personalized emails, you will have to obtain and store client information. Using Customer Relationship Management (CRM) software can be an excellent way to stay on top of recurring events and opportunities for repeat bookings.
If you can accurately send specified, well-timed emails to each of your clients, you will further enhance your relationship with these clients since you will make them feel like individuals who are valuable to you and your food truck, which they are.
Cater to the Client
Along the same lines, do whatever you can to let customers know that they are valued, and you will be well on your way to booking more parties. Even in today’s digital world, word of mouth can be your greatest marketing tool.
If you consistently provide excellent food and experiences, clients will consider using your services again. They will also recommend your services to people they know for party catering.
Let your customers know that you appreciate their kind words by implementing a referral program, rewarding existing clients who connect you with new customers by giving them discounts or free items for their next party.