Food Truck Business Benefits & Tips
Customer benefits that make it easier for fans to frequent their favorite food truck are just as beneficial to the business itself. Your email subscriber list is first and foremost a marketing tool and it should be utilized to attract customers and encourage spending.
Share a week’s worth of locations and highlight menu items, changes, deals, and specials. If fans know where to find your truck ahead of time, they can decide when to visit next. When they know about menu updates, they have a new reason to stop by.
Make it easy for customers to come back time and again and maintain an interest in the menu by providing current logistical information. Include your latest social media posts, press appearances, event schedules, and location calendars in email newsletters.
Keep customers engaged by adding invitations to special events, pictures of customers and food, testimonials, and other intriguing programming like kitchen tips, exclusive recipes, and behind-the-scenes stories. Be sure to build in links to your website, blog, and/or social profiles.
Email marketing is an excellent way to receive customer feedback.
Answer direct replies to lighten poor customer experiences, discount/coupon included, or ask for permission to use positive comments as testimonials in future promotions. Send out surveys to get more specific assessments. Apply the results to improve menu items, ticket times, customer service, and location. Your business depends on your customers, so let your most loyal ones know that their opinion matters.