Choose the Best Locations
Along with organization, researching and choosing the locations for service is essential to creating a food truck calendar. Before an owner actually pencils in the location at a certain time on a certain day, they will have to obtain handfuls of varying information about this location. It is necessary to understand the demographic of a location, whether this demographic fits with a specific food truck model, what the parking situation is like, if a permit is needed, whether there is foot traffic or easy access for patrons, if there is room for customers to order and eat, what types of brick-and-mortar restaurants are around, and how many other food trucks already regularly park in the area.
Each of these factors weighs in on a food truck’s potential success at a location. To ensure that a chosen location is definitely obtained, a clever tactic is to send another car ahead of time to park in and hold the truck’s prime time spot. A smart, prepared, and organized food truck owner does their homework and knows everything they possibly can about a location before their truck parks there.
Pre-determining a target market will help in deciding on location. It’s best for an ice cream truck to stop near a park where sweltering children and athletes will welcome a cold treat. If a food truck owner’s plan is to serve only lunch, then they must decide who their market is for that time frame. If it’s business people out to lunch, they should park near office buildings and promote the truck in the lobby with flyers and menus.
If it’s students grabbing a bite between classes, a truck should stop near or on a college campus, making sure it is visible and on a busy thoroughfare. Of course, most food trucks can mix it up and serve both crowds on different occasions. However, establishing some consistency in a food truck calendar will help the business grow. When a patron knows where to find their lunch on a certain day of the week, they are more likely to make the journey.
Constantly changing locations may work for food trucks with thousands of dedicated fans ready to flock to the next tweeted street corner, but is not a good idea for new businesses trying to build an audience.