What Makes A Great Food Truck Design?
A truck’s name, logo, social media pages, website, and potentially the menu should all be included on the exterior.
If you want to have your menu directly on the side of your truck, make sure it is located on the side of the truck where your service window is. Save the opposite side for your central message, logo, and name on a large scale.
Make sure your truck’s logo is designed correctly and sized and proportioned accurately, so it will look just as good on the side of your truck as it does print on napkins.
The vehicle’s physical characteristics play a role in exterior design.
The shape and curve of the truck, windows, wheels and other details all need to be considered when coming up with a design. The imagery and text included in the design may look great in a rendering, but might not if they aren’t laid flat or centered on the truck’s surface.
The design needs to look good whether the service window is open or closed to attract interest at all times. Use the maximum amount of space to your advantage.
Get creative and come up with fresh ways to do so.
If you service a city with tall buildings, apply the design to the roof to broadcast your message to those above. Write your name in reverse on the front bumper or hood so that it reads correctly in rearview mirrors and makes an impression while you are on the go.
Depending on the type of vehicle you have and what kind of food you serve, you can incorporate the natural characteristics of the truck into the design.
A food truck made from an old camper can display a menu on the interior of the pop-up roof, so it is visible to viewers when the roof is propped open. A retired school bus transformed into a food truck that serves kid-friendly food won’t necessarily need a face lift because the school bus fits with the business’s theme, brand, and message.
A food truck in an Airstream trailer only needs a simple logo or name added to the exterior if the message it wants to relay fits with the trailer’s streamlined, simple, yet catching look.
The more text on the outside of your food truck, the harder it will be for people to read quickly. It is vital to limit the words you include and format a design that promotes readability.
Choose an easily legible font in a size that isn’t overwhelming but is broad enough to be seen from a distance and while moving.
If you are having trouble determining how to get your message across using imagery, consider including a simple tagline that is easy to remember or a hashtag that can get shared on social media. The font can even be used to portray your brand.
On the “It’s A Wrap” food truck, the “w” in their name looks like a strip of film, connecting the name to the design. CapMac, a mac and cheese truck, uses a font that looks like mac and cheese noodles in the classic Kraft orange, immediately showing users what they sell while evoking a familiar feeling.
As seen in the CapMac example, color plays a lead role in food truck design. When color gets used correctly, it can catch the eye and draw people to your truck.