Prepare for Press Success
Although one story can bring hungry hordes to your window, remember that there are various steps you need to take along the way to make sure you’ll be featured in the press in the first place.
Your social media profiles and website need to be set up, frequently updated, and popular among your fanbase so that reporters can get to know you and new customers can find you.
Make sure all information is current on each social platform and review website. A news outlet won’t discover your truck or choose to write about it if you don’t have a strong online presence accurately portraying intriguing branding and personality, well-presented, interesting food, and patrons excited about their experiences.
In order to forge good relationships with the media, you’ll want to have a digital press kit in your online arsenal.
Your press kit should provide the puzzle pieces a journalist needs to write a story about your food truck, including the following: its background story and thematic inspiration, frequently asked questions, short biographies of individuals integral to the truck’s creation and operation, media appearances, high-resolution photographs and branded graphics/logos, press releases, and contact information.
Update your press kit regularly to provide writers with a steady stream of stories currently relevant to your food truck.
The press kit should be easy to spot on your website so that reporters can focus on telling your story rather than digging up facts. Make it easy for them and you’ll greatly enhance your chances of being featured.