Once you form a relationship with wedding and event professionals, you can inquire about becoming part of their preferred vendor list or becoming one of their go-to catering providers.
Be aware that some event planners or venues may take a percentage of your sales if they help you book a wedding, especially if they have private catering available to their clients since they will be losing out on an opportunity to make money through their channels. In this case, you should include the extra fees in what you charge your customer, but don’t tell them this.
Raise menu prices to cover the fees or incorporate them in an auxiliary operations cost. To be of value to an event planner, implement creative entertainment solutions that make planning the wedding easier and that make the wedding more intriguing. Prepare catering packages drawn up and give the collateral to event planners for distributing to their customers.
Various other marketing options exist. For example, take advantage of online databases of food trucks that cater weddings, such as the one on Roaming Hunger.
Don’t underestimate the power of word of mouth. It is imperative to do a fantastic job when you cater a wedding because when you impress the huge crowd in attendance, each person will be talking about it for days and telling all of their friends and colleagues about the experience.
They may even recommend your services to people they know who are planning weddings. When you are catering weddings, take pictures of your truck in a matrimonial setting and ask clients if you can get testimonials. Post these on your website and social media profiles so that potential customers can see how well your truck blended into the wedding and how happy your past clients have been with your catering services.