1. Social Media for Restaurants
Let’s start off with technology that will have no bearing on your bottom line, provided you have internet access and enough data on your phone.
Social media is how today’s restaurant owners interact with their most loyal following.
Feel inclined to share a shot of tonight’s special? Want to promote your #TacoTuesday deal of buy one taco, get your second free? Put it on Facebook or Instagram, where people who already know how good your food is will see it, and hopefully stop by for a visit with their friends.
Regardless of the industry, many still fail to see the justification for social media for businesses. Hopefully, some of these facts will change your mind.
- Worldwide social media users are expected to number 2.5 billion by 2018.
- 33% of millennials named social media one of their preferred channels for communicating with businesses.
- 64% of salespeople reported closing at least one deal as a direct result of social media.
- Social media is viewed as the second-most effective customer retention digital marketing tactic after email.
- 57% of consumers say they’d be influenced to think more highly of a business after seeing positive comments or praise online.
This seems like a lot of upside and little or no downside, especially for an investment of…$0.
Granted, you can choose to sponsor posts on social media, which may be more efficient if you’re new in the market and trying to make a splash.
However, the moral of the story is that there is no cost required to log into Facebook, register your restaurant, and posting some amazing, interactive content for your biggest advocates.
2. Online Ordering
Except fine dining restaurants that don’t run a thriving takeout business, online ordering should be a top consideration for all restaurants.
Let’s face it – we’re always on our phones, but we’re never talking on our phones. Instead, we’re scrolling through some news feed or list of search results online, never giving our right thumb a moment to breathe. Along with tablets, desktops, and laptops, we’ve got internet access literally at our fingertips almost everywhere we go.
Why not take advantage of that and run some of your business online?
Online ordering improves your bottom line by increasing your sales – plain and straightforward.
- Are you starting out in a new area? Listing your restaurant on an online ordering site helps you get noticed easily.
- Phone lines tied up on a Friday night? Send your customers to an online ordering website to get the most out of your kitchen staff.
- Are you tired of throwing away wrong orders? Online ordering eliminates any errors your cashiers or phone order takers could make.