Using a food truck wrap instead of painting your truck is better for you. Here's why.

Food Truck Wraps and Their Benefits, Part 2

Since design can make or break a food truck, it’s a good idea to work with professionals throughout the process. The most common way to implement the design is to use a food truck wrap, or printed vinyl adhered to the truck’s exterior.

The other option is to paint your truck, which costs approximately between $1,000 to $3,000, which is cheaper compared to a full wrap. A full wrap is approximately between $3,000 to $5,000. Paint, however, often lacks the detail and quality seen with wraps.

Every nook and cranny should be entirely covered, and a wrap will achieve this easier than paint can. Wraps also preserve a truck’s original paint, as long as it is in good shape, to begin with, protect the surface from the elements, and can be easily removed, meaning your truck retains a greater resale value when you wrap it.

Wraps are durable, easy to care for, and most have a warranty.

Once you understand a wrap’s immense promotional potential, you’ll see it is worth the cost.

Food Truck Menu Testing

Vehicle wraps are known to be the most efficient form of the advertisement after television commercials.

With an impactful wrap, you can bring your ideal ad to your target audience every day for a one-time payment. With other forms of marketing, often requiring recurring payment, no matter how well planned the campaign is, you cannot be sure you are reaching the right audience.

If you work with a professional installer, your wrap should last five to seven years. They will accurately measure your truck and correctly install the wrap. Ask them to look at the design and confirm it will translate well to a wrap, but beware of printers/installers after your business who aren’t going to give you their honest opinion.

Find a professional with a trusted reputation by searching online or asking other food truckers who wrapped their trucks.

Scrutinize a portfolio of past work, paying attention to how the wrap, not the design, physically looks. If you see any air bubbles or unmatched seams, move on to the next name on your list.

Working with a Professional Graphic Designer

You’ll also want to hire a professional graphic designer, preferably one with experience designing vehicle wraps, to ensure your design isn’t diminished by the truck’s physical qualities and that it has the maximum impact on viewers.

You should ask to see any work the designer has done with food trucks in the past to get a feel for their style and confirm that your design will be original. A qualified designer should be aware of the laws concerning imagery in the outdoor advertisement, so you won’t have to worry about noncompliance.

Have the designer monitor wrap installation so that their vision is accurately transferred to the truck’s exterior and the results live up to your expectations.

No matter how amazing a designer is, they won’t be able to read your mind. Without communicating a direction and articulating your goals to the designer, your food truck wrap will not reach its full potential. It might be difficult to put into words how you want your food truck to look.

Start by thinking about what you serve besides food and translate this into an emotion. Do you want guests to feel nostalgic? Curious? Healthy? Excited?

Delve into why you chose your truck’s particular theme and culinary genre. Outline the emotional basis for your concept and determine how you can share your passion with customers.

The designer will choose colors, fonts, and images based on these emotions and pair them together to create artwork relevant to your brand and offerings effectively.