Even after you think you’ve found the best combination, keep testing.
You will always need to advertise your business, and a huge part of attracting new customers and holding the interest of existing ones is engaging them in new, exciting ways that help you stand out from the competition.
Experiment with social media channels, the different ways to use them, discounts and deals, contests and giveaways, partnering with other businesses, hosting events, and any other approaches or programs aimed at garnering interest in your food truck and increasing sales.
Testing specials and related promotions is an especially effective strategy.
Specials are an opportunity to see what people like without actually changing the menu and promotions are a chance to encourage participation in testing menu items while simultaneously testing marketing approaches, enhancing customer engagement, and stimulating sales.